Alert: Beware the real price of Amazon re-selling

photo by cdsessums

We’ve been doing some cleaning at our house, and I came across a sealed DVD movie the other day. As I recall, we purchased it as a gift and then found out the would-be recipient had already seen (and hated!) the movie. We already have a copy of the DVD. We should have returned it, but now it’s been lingering in our basement for years.

So, being a modern girl, I turned to the Internet to sell it, just to get it out of the house. Often, I donate items to a charity, but in this case I figured it would be nice to make a buck, and so I listed it on Amazon.com.

In the process, however, I’ve really been shocked at Amazon’s process of charging fees for these low-priced items.

I listed the item with the lowest price so it would move quickly. That price was $1.67. I saw that I would get a shipping credit of $2.98, and so I thought I would have a margin to make a couple of dollars.

I was right — it did sell quickly. It was after the sale that I understood how Amazon’s commissions work. All told, Amazon’s commission and fees on that sale are $2.04.

That’s right — they are making more on the sale than my listing price!

An email from customer service broke it down this way:

Here’s how it works:
————————————————————-
Sale price of the item
Shipping credit
- Variable closing fee
- $0.99 Fixed closing fee (waived for Pro Merchants)
- Commission of 6-15% of the sale price
————————————-
= Total deposited to seller’s account
————————————————————-

For your product low priced at $1.67 and with standard U.S. shipping selected by the buyer:
————————————————————-
$1.67 (Sale price of the item)
$2.98 (Shipping credit)
- $0.80 (Variable closing fee)
- $0.99 (Fixed closing fee)
- $0.25 (Commission of 15% of the sale price)
————————————————–
= $2.61 (Total deposited to your seller’s account)
————————————————————-

So, for this transaction, the customer paid $4.65. Amazon made $2.04. The post office is taking $1.88 for postage. I netted $0.73.

According to ItsDeductible.com, if I had donated the item to Goodwill, and taken the tax deduction (counting the item as a “high value” DVD with a retail value of $3.00), my net tax benefit would have been $0.75.

Hopefully, the buyer feels that he got a good deal. Thank goodness he didn’t pick priority shipping, which would have cost nearly $6 (that’s right … for a flat, four-ounce envelope) and erased my whole profit margin.

Notice that if I sold more (if I were a “power merchant”), I could have made $1 more on this item. Maybe the company is tired of dealing with piddly individual sales.

In the future, I’ll think twice about buying those super-low-price items on Amazon. Maybe I could have sold the video at a local store and gotten a little more money — and when I go to buy, could at least check a local store and probably pay the same price, with profits staying local instead of fattening Jeff Bezos’ coffers.

Don’t get me wrong — I love Amazon’s ginormous inventory, its great search tools, and so much more. You can find great discounts on the site, and it’s so convenient. But this experience left me wondering what price convenience when it comes to the “little guy” seller — and even when it comes to larger companies that retail through Amazon.

What do you think? Do you buy from Amazon? What about other large retailers? Or do you try to keep it local?

{ 4 comments… read them below or add one }

Brenda Pike October 4, 2011 at 12:18 pm

I sell through Amazon all the time (though I’m not a “power merchant”), and I don’t mind their fee structure. They’re providing a valuable service, and they should be paid for it. By comparison, in addition to their 9% commission, eBay charges an insertion fee *and* a 7% fee you if your item doesn’t sell.

There’s definitely a price at which it’s a wash—you’re just using their service to get something you don’t use into the hands of someone who will use it. And below a certain point it will actually cost you money. In that case I usually go to other services, like Paperback Swap.

But I think all this is a much more efficient way to get rid of your unwanted stuff than people used to resort to: yard sales. Ick.

Reply

Cheap Like Me October 4, 2011 at 1:24 pm

I agree, they should be paid … but not 3x what the seller makes. I think that’s unethical.

eBay is a great deal by comparison: A 9% commission + 7% fee still only total 16% … one percent higher than Amazon’s 15% commission. eBay insertion fees are usually around 15 cents for the basic listing, aren’t they? And does eBay charge commission on the postage the buyer pays, like Amazon does? Most eBay fees are related to the price of the item.

On this cheap item, Amazon’s combined fees were $1.79, or 107% of the sales asking price, *plus* the 15% commission! Yowza!

I wish I’d given it to charity so that someone would get a deal, I’d get a tax write-off, and a charity would make some money.

Craigslist also remains a good option for selling to local buyers – at no cost.

Reply

Rob October 4, 2011 at 3:54 pm

That’s why I sell through Ebay… still not perfect but the fees are less. You could have sold on craigslist. -No fees, bit more hassle though

Reply

Brad March 11, 2012 at 4:10 pm

Amazon is just a bunch of greedy corporate fat cats. Anyone who thinks their fee structure is fair is smoking something I need to get my hands on. Selling on Amazon does not, and never will for all I see, cater to the “little guy” seller. Go with eBay, their fees are more manageable and you can name your own, fair shipping price instead of the bs “shipping credit” that amazon gives you. Never should a site’s commission be greater than your sale, complete bull. And don’t waste your time talking to customer service, they can give 2 s***s about the little guy seller, they have enough high volume sellers they’re never going to care about you. So to save yourself frustration and anger if you’re just the common person/”little guy” seller, DO NOT SELL ON AMAZON, they’re just going to rob your sale like those cheery pickers during high school gym class sports

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