The following is a guest post from Hunter Richards – check out his website for more tech news. This is a shortened version for the Cheap Like Me blog; you can read the original article at Software to Hold “Greenwashers” Accountable.
Greenwash (verb, \ˈgrēn-wȯsh\) – to market a product or service by promoting a deceptive or misleading perception of environmental responsibility.
- Clear government action on regulations – like increased coverage of the EPA’s Mandatory Greenhouse Gas Reporting Rule, which requires companies that emit 25,000 metric tons or more of greenhouse gases annually to disclose emissions information to the EPA;
- Adoption of carbon accounting principles – stricter requirements for disclosure of corporate emissions information with the use of ECA software would provide methods to closely examine a company’s environmental record, making it easier to identify the phonies and applaud the real eco-friendly businesses;
- Expansion of Scope 3 emissions accounting – mandatory inclusion of suppliers’ emissions in environmental reports (Scope 3) would prevent under-reporting of emissions and more quickly spread adoption of carbon accounting throughout the supply chain;
- Better green business incentives – using ECA software to identify eco-friendly savings opportunities can reveal cost-cutting strategies to truly go green, making greenwashing pointless;
- Demanding, informed consumers – demanding the numbers from standardized carbon accounting reports, while boycotting the liars, forces businesses with green marketing campaigns to prove their sincerity and restore the legitimacy of green marketing over the long term.
Want more detail? Check out the full post: