If your business is struggling with mediocre sales, you may wonder what you should be doing different. The answer is often very simple – you have not been branding the business effectively. Branding is one of the most important things any business, including small businesses, can do to pull in new customers, retain customers and [...]
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Everywhere you turn, the news is loaded with sludge: We’re in a recession. Is it a depression? Nobody knows … but it’s bad. We’ve lost 25% to 30% of the value of the stock market. Our home values have declined. Unemployment is up.
A common descriptor is “the worst recession since the Great Depression.” The problem is, that comparison makes many people jump to the conclusion that this is as bad as — or the same as — the Great Depression.
But let’s take a glass-half-full approach. We’re still much wealthier than most people in the world.
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